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Well-known e-commerce host Luo Yonghao announced via Weibo on June 12 that his digital persona will start live-streaming for sales on the Baidu e-commerce platform on June 15, inviting old friends to come and serve as "human verification tools" at that time. This has drawn attention from the industry. Previously, Luo Yonghao conducted his first live stream on Baidu e-commerce on May 23, breaking RMB 50 million in GMV (Gross Merchandise Value) within 4 hours with over ten million viewers, demonstrating his strong appeal. It is understood that Luo Yonghao is the first top host to try live-streaming sales using a digital person.

Beijing Shengshu Technology Co., Ltd. announced that its AI video generation platform, Vidu, has secured the rights to adapt seven hit online novel IPs into concept shorts. Vidu will leverage AI technology to empower China's animation and short-form drama market, driving the adaptation of online literature into film and television into a new phase of development.

On February 19, Beijing Zhipu Huazhang Technology Co., Ltd. announced that its multimodal creation platform 'Qingying' has formed a strategic partnership with the AI character creation platform 'NianTa'. Together, they will explore a complete path from AI character design to animation creation, and promote the technological realization of IP consistency. This collaboration aims to deeply explore the needs of secondary dimension users and AI application scenarios, providing users with higher quality generation effects and faster inference speeds.

Recently, the WHEE platform introduced a new feature called 'IP Character Customization,' designed to help users convert 2D images into 3D models with one click and create their own unique IP characters. This innovative tool not only simplifies the transition from 2D to 3D but also provides users with limitless creative possibilities, allowing them to expand into more application scenarios.

Last week, AI startup Luma released a series of videos created using its new video generation tool, Dream Machine. The tool is described as a 'highly scalable and efficient transformer model trained directly on video.'

In 2023, the overseas expansion market scale of online literature exceeded 4 billion yuan, with around 230 million overseas users covering over 200 countries and regions worldwide. China's online literature market size increased by 3.8% year-on-year, and the online literature IP market size reached 260.5 billion yuan, up 3.4% year-on-year. The driving forces behind the growth of online literature IP include the gradual maturity of the IP pre-development model, significant incremental contributions from sectors such as film, animation, and short dramas, as well as AI technology facilitating the online literature IP ecosystem. The growth rate of the domestic online literature market is slowing down.

Turing Children's GPT 'Tingwa' has undergone a significant upgrade by deeply collaborating with Alpha Animation to integrate the Super Wings Leddy IP, resulting in the launch of the Tingwa 'Super Wings•Leddy' version. This co-branded version's main highlights include the one-click summon of the IP 'Super Wings•Leddy', the abilities of the 'Super Wings•Leddy' AI robot, and the structural composition of the Leddy AI robot. Alpha Animation, as the first listed company of Chinese animation IP, has strategically partnered with Turing Robot to enable children to interact more immersively with anime IP characters, enhancing product stickiness and added value.

WeChat Literature Group's revenue in the first half decreased by nearly 20% year-on-year. Although net profit has stopped declining and rebounded, the outlook is far from optimistic. The number of paid reading users continues to decline, and users' willingness to pay is weak. The number of film and television IP adaptations by New Classics Media has decreased, leading to a significant drop in copyright income.